West Affiliate Programme New Zealand: How to Join and Promote West

The West affiliate programme lets New Zealand publishers, comparison sites, content creators and media buyers earn commission by referring suitable players to West Casino. Apply with accurate information about your audience and traffic sources, choose a commission model, then use approved links and promotional materials to build trackable campaigns.

Join the West Affiliate Programme

Joining starts with an affiliate application, not a regular West Casino player account. The programme needs enough information to understand who you are, where your audience comes from and how you intend to promote the brand.

Prepare these details before applying:

• Your name or registered business information
• Contact details used for the partnership
• Website, channel or media property you control
• Primary audience countries, including New Zealand where applicable
• Traffic sources such as SEO content, comparison pages, social media or paid media
• An outline of your proposed West campaign
• An honest estimate of your current reach or traffic
• Your preferred commission arrangement, if you already have one in mind

Use current and accurate figures rather than ambitious projections. A focused application explaining the audience, content plan and acquisition method is more useful than a general claim that the campaign will generate high volumes.

Complete the Application and Account Setup

The application process can be handled in five practical steps:

1. Open the West affiliate programme application.
2. Enter accurate personal or business information.
3. Describe your audience, traffic sources and planned promotional methods.
4. Review the current affiliate agreement before accepting it.
5. Complete any account, identity and payment checks requested by the programme.

Once approved, use the affiliate account for campaign links, reporting and commission administration. Do not use a standard casino registration as a substitute for an affiliate application.

Before publishing, confirm that your contact and payment details are correct. A mismatch between the account holder, payment profile and submitted business information can create avoidable administration later.

Choose a West Affiliate Commission Model

West Affiliates supports RevShare, CPA and hybrid arrangements. The right option depends on how your audience converts, how much traffic you generate and whether you prefer immediate acquisition payments or longer-term revenue.

Do not compare the models using the headline rate alone. A lower percentage with a clear revenue formula may be more valuable than a higher percentage attached to broad deductions or unfavourable balance rules.

RevShare

RevShare links commission to the net revenue produced by referred players. It can suit New Zealand casino content that continues attracting readers over time, including brand comparisons, game guides and registration information.

The important figure is not simply the percentage. Affiliates need to know how net gaming revenue is calculated, which costs are deducted and what happens when referred players produce a negative result during a commission period.

RevShare can reward player retention, but monthly earnings may fluctuate. Traffic quality and continued player activity generally matter more than a one-off spike in clicks.

CPA

CPA provides an agreed payment when a referred player meets the programme’s qualification rules. Registration alone may not be sufficient, so confirm the full qualifying action before planning campaign economics.

Ask the programme to define:

• What makes a referred player eligible
• Whether a deposit or other activity is required
• Which traffic sources qualify
• How duplicate or existing accounts are handled
• When an acquisition is approved
• What can cause a conversion to be rejected or reversed

CPA can make campaign costs easier to measure because each approved acquisition has a defined value. It may be useful for publishers with consistent conversion data or paid campaigns where acquisition costs must be monitored closely.

Hybrid

A hybrid arrangement combines a CPA component with ongoing RevShare. It can provide some value from qualifying acquisitions while preserving a continuing interest in retained players.

Check each component separately. The CPA portion may have its own player qualification rules, while the RevShare portion depends on the NGR calculation and treatment of negative balances. A hybrid label does not automatically make the deal more favourable, so model both sides before accepting it.

Check the Commercial Terms Before Accepting

The affiliate agreement determines how traffic becomes commission. Read the current version before adding West to a website, buying media or commissioning extensive content.

Use this checklist when reviewing a proposed deal:

• Definition of net gaming revenue
• Costs deducted before RevShare is calculated
• Negative carryover policy
• Treatment of different brands and products
• CPA qualification rules
• Attribution method and tracking period
• Commission calculation period
• Payment threshold, currency and available method
• Permitted and restricted traffic sources
• Rules for brand names in paid search
• Treatment of duplicate, fraudulent or self-referred accounts
• Notice given when commercial terms change
• Account inactivity and termination conditions

Save the version of the agreement connected to your accepted deal. If a material term is agreed separately, keep that confirmation with your campaign records.

Understand Net Gaming Revenue

RevShare is usually applied to net gaming revenue rather than the total amount deposited or wagered by referred players. A practical representation is:

Referred-player revenue − agreement-defined deductions = commissionable NGR

Depending on the agreement, deductions may include player winnings, bonuses, chargebacks, payment costs or administrative adjustments. The exact list matters because two offers displaying the same RevShare percentage can produce different commissions.

Consider a simple non-numerical example. Campaign A attracts players who remain active but use several promotions. Campaign B attracts fewer players with stronger net revenue. Campaign A may generate more registrations while Campaign B produces more commission. This is why registration volume and financial performance should be assessed separately.

Check Negative Carryover and Bundling

Negative carryover determines what happens when the commissionable balance falls below zero. Under carryover, that deficit moves into a later period and must be cleared before new RevShare becomes payable. Under a monthly reset, the negative balance returns to zero for the next period.

Bundling is a separate issue. It determines whether results from different brands or products are calculated together. A negative result in one area may affect positive revenue elsewhere if the programme combines them.

Ask direct questions before choosing RevShare or hybrid terms:

• Does a negative balance move into the next commission period?
• Is the calculation made per player, brand or entire affiliate account?
• Are different casino products combined?
• Is there special treatment for an unusually large player win?
• Can negative-balance terms be agreed separately?

Clear answers make revenue forecasts more realistic and simplify later reconciliation.

Create and Test West Affiliate Links

After approval, generate tracking links through the affiliate interface or the programme’s approved process. A tracking link connects visits and eligible player activity with your affiliate account.

For a general brand campaign, the destination should introduce the product clearly. The West Casino official website covers the main player journey, including casino games, promotions and account access for the New Zealand audience.

Product-specific content should lead to the most relevant verified destination. A registration guide should not send users to an unrelated game page, while live casino content should not lead to a generic promotion unless that is the intended campaign route.

Organise Links by Campaign

Use separate campaign identifiers when the affiliate platform makes them available. This lets you compare content and placements without mixing the results.

Use clear internal campaign names. A label such as nz-review-sidebar is more useful during reporting than a vague label such as campaign-1. The name should identify the market, content type and placement without containing personal player information.

Keep a simple campaign record containing:

• Tracking link
• Destination page
• Campaign identifier
• Placement
• Traffic source
• Publication date
• Creative version
• Date of the latest check

This record becomes particularly useful when a link is replaced, a page moves or a conversion needs to be traced.

Test Attribution Before Scaling

Do not send significant traffic to a link that has not been checked. Complete a basic pre-launch test:

1. Open the tracking link in a clean browser session.
2. Confirm that it reaches the intended West page.
3. Check that the tracking parameters remain attached where expected.
4. Verify that the page works correctly on desktop and mobile.
5. Confirm test activity through the approved reporting or support process.
6. Check that redirects do not send visitors to unrelated content.
7. Record the final working link in the campaign log.

Do not create false player accounts or make self-referrals to force a conversion test. Use the programme’s permitted testing process when registration-level attribution needs to be checked.

Build Campaigns Around the West Product

Affiliate content should give the reader a clear reason to visit West rather than simply repeating promotional language. The current New Zealand website supports NZD and presents slots, table games and live dealer content. Its visible provider selection includes names such as Play’n GO, BGaming, Evolution, Ezugi and Playtech Live.

These details create several useful content routes:

• A general West Casino overview for readers comparing brands
• Slot content organised by provider or game style
• Live casino content covering blackjack, roulette and baccarat
• Registration guidance for new users
• Explanations of current bonuses and their terms
• Mobile browser access guidance
• NZD account and payment information

Use only product details that remain accurate when the page is published. Game catalogues and promotions change, so campaign copy should not hard-code a temporary offer unless the page is maintained whenever the offer changes.

Match Content to the Landing Page

The promise made in the referring content should match the destination.

If an article discusses the overall West experience, link to the official homepage. If it focuses on registration, use a verified registration destination. Content about live tables should lead to a relevant casino or live casino route rather than an unrelated bonus page.

This alignment improves the reader journey and makes campaign results easier to interpret. A high click rate followed by weak registration can indicate that the landing page does not match what the visitor expected.

Use Current Promotional Materials

Use banners, logos, links and promotional copy supplied or approved through the affiliate programme. Do not create exact bonus values, expiry claims or availability messages from memory.

Before publishing an asset, check:

• Brand name and logo treatment
• Destination URL
• Offer wording
• Eligible audience
• Included terms
• Image dimensions and display quality
• Mobile readability
• Any expiry or replacement instruction

Date campaign assets in your own records. This makes it easier to identify pages using an older banner or promotion when the programme releases updated material.

Confirm Traffic Sources

An approved affiliate account does not mean every promotional method is automatically accepted. Describe your planned traffic sources accurately during the application and obtain approval before introducing a new channel.

Areas that commonly require explicit attention include:

• Paid search
• Brand-keyword advertising
• Email campaigns
• Social media promotion
• Influencer content
• Incentivised traffic
• Redirects and pop-under traffic
• Rebrokering or passing links to another publisher

Do not hide the origin of traffic or send visitors through misleading pages. The source recorded in the affiliate account should match the campaign actually being used.

Monitor West Affiliate Performance

Clicks are useful, but they do not show the full value of a campaign. A West affiliate should follow the path from initial visit through registration, qualification and revenue.

Review performance using consistent date ranges. Comparing a full commission period with a partial one can make two similar campaigns appear very different.

Diagnose the Conversion Path

A large number of clicks with few registrations can point to a mismatch between the referring page and the destination. Review the call to action, page speed, mobile layout and whether the content prepared the visitor for the registration process.

Registrations without qualified players require a different check. Look at the acquisition conditions, audience relevance and whether the traffic source meets the deal rules.

Qualified players with unexpectedly low RevShare should lead to a review of player activity, NGR deductions and negative-balance treatment. Do not assume every reporting problem begins with tracking.

Keep Campaign Data Separate

Avoid reusing one undifferentiated link across every page and channel. Separate links or campaign identifiers make it possible to answer practical questions:

• Does the West review convert better than a bonus guide?
• Do mobile visitors complete registration?
• Which page attracts qualified New Zealand traffic?
• Does a sidebar placement outperform an in-content link?
• Which content continues generating value after publication?

Pause or revise weak placements based on the whole conversion path, not clicks alone. A lower-volume page can be more valuable if its readers are better matched to the product.

Set Up and Receive Affiliate Payments

Complete the payment profile as soon as the affiliate account is approved. Use accurate account-holder information and ensure that the payment details belong to the person or business registered with the programme.

Before the first commission period closes, confirm:

• Payment currency
• Available payment methods
• Minimum payable balance
• Calculation and payment schedule
• Required account verification
• Invoice or tax-document process
• Treatment of balances below the threshold
• Fees connected with the chosen method

Keep a copy of submitted invoices and payment confirmations where applicable. Use the same reference system for affiliate statements, campaign records and received payments.

Reconcile Each Commission Period

A basic reconciliation should cover:

If the total differs from your own calculation, compare the reporting date range first. Then review qualification rules, NGR deductions, negative carryover and adjustments. Provide campaign identifiers and relevant statement details when requesting clarification.

Fix Common West Affiliate Problems

Most affiliate issues can be narrowed down by checking the application data, campaign link, reporting period, deal terms or payment profile.

Application Requires More Detail

If the programme requests additional information, answer the specific point rather than submitting a second general application. Explain who owns the promotional property, where the audience is located and how West will be presented.

New websites can still provide a useful plan. Include the intended content type, publishing approach and traffic source without inventing visitor numbers.

Referral or Registration Is Missing

Start with the exact link published on the page. Confirm that it has not been shortened, stripped of parameters or replaced by a content-management system.

Then check:

1. Campaign identifier
2. Destination reached
3. Date and timezone used in reporting
4. Attribution conditions
5. Whether the user was already associated with another source
6. Whether the action met the applicable qualification rule

Keep the page URL, campaign name and approximate event time available. These details are more useful than reporting that a conversion is simply missing.

Commission or Payment Is Different From Expectations

For RevShare, compare the reported NGR with the deduction and carryover terms. For CPA, confirm that each acquisition completed the agreed qualifying action. For hybrid deals, reconcile the CPA and RevShare components separately.

When the commission is correct but no payment has been issued, review the payable balance, payment-profile status and any required administrative documents. Avoid changing payment details repeatedly while an issue is being reviewed, as this can make reconciliation harder.

Start With a Controlled West Campaign

Begin with one clearly defined New Zealand campaign rather than placing the same link across every available page. Choose a relevant West destination, create a separate campaign identifier, test the route and record the agreed commercial terms.

Once tracking and reporting behave as expected, expand into focused content covering the West Casino game selection, live dealer products, registration journey and NZD-focused player experience. This approach makes performance easier to measure and gives each new placement a clear purpose.